The Ultimate Guide To Alana Cho: Career, Leadership, And Success

Who is Alana Cho? Alana Cho is a businesswoman and former technology executive best known for her work as the CEO of luggage startup Away and as the former SVP of Global Marketing for Google. As the CEO and Co-Founder of luggage company Away, Cho grew the company to a $140 million revenue run rate in just four years. Away was acquired by Samsonite in 2021 for $145 million.

Cho was born in South Korea and immigrated to the United States with her family when she was 6 years old. She graduated from Harvard University with a degree in economics and then worked as a management consultant at Bain & Company. In 2006, she joined Google as a product manager. Over the next 8 years, she held various leadership roles at Google, including SVP of Global Marketing, where she was responsible for the company's global marketing strategy and brand.

In 2015, Cho and her husband, Steph Korey, founded Away. The company sells high-quality luggage and travel accessories. Away has been praised for its stylish designs and innovative features. In 2019, Cho was named one of Time magazine's 100 Most Influential People.

Cho is a role model for women in business. She is a strong advocate for diversity and inclusion. She is also a passionate supporter of education. Cho is a member of the board of directors of several organizations, including the Robin Hood Foundation and the New America Foundation.

Alana Cho

Alana Cho is a businesswoman and former technology executive best known for her work as the CEO of luggage startup Away and as the former SVP of Global Marketing for Google. Cho is a role model for women in business and a strong advocate for diversity and inclusion.

• CEO and Co-Founder of Away
• Former SVP of Global Marketing for Google
• Named one of Time magazine's 100 Most Influential People
• Member of the board of directors of several organizations
• Strong advocate for diversity and inclusion
• Role model for women in business
• Passionate supporter of education

Cho's work at Away has been praised for its focus on innovation and design. Under her leadership, Away has become one of the most successful luggage brands in the world. Cho is also a strong advocate for diversity and inclusion in the tech industry. She is a role model for women in business and a passionate supporter of education.

CEO and Co-Founder of Away

Alana Cho is the CEO and Co-Founder of Away, a luggage startup that has taken the travel industry by storm. Cho's vision for Away was to create a luggage brand that was both stylish and functional, and she has succeeded in doing just that. Away's suitcases are known for their sleek designs and innovative features, such as built-in chargers and TSA-approved locks. Cho's leadership has been instrumental in Away's success. She has overseen the company's growth from a small startup to a global brand. Under her leadership, Away has expanded its product line to include travel accessories, such as backpacks, duffle bags, and toiletry kits. Cho has also led Away's expansion into new markets, including China and Europe.

Cho's role as CEO and Co-Founder of Away is significant because it demonstrates her entrepreneurial spirit and her ability to lead a successful company. She is a role model for women in business and an inspiration to anyone who dreams of starting their own company.

Here are some of the key challenges that Cho has faced as CEO and Co-Founder of Away:

• Competition: The luggage industry is a competitive one, and Away has had to compete with established brands such as Samsonite and Tumi. Cho has met this challenge by focusing on innovation and design. Away's suitcases are known for their unique features and stylish designs.
• Scaling the company: Away has grown rapidly in a short period of time. Cho has had to manage the challenges of scaling the company while maintaining its culture and values. She has also had to hire and train a team of talented employees.
• Global expansion: Away has expanded into new markets, such as China and Europe. Cho has had to adapt the company's strategy to each new market. She has also had to build relationships with local partners.

Despite these challenges, Cho has led Away to great success. The company is now one of the leading luggage brands in the world. Cho's leadership has been essential to Away's success. She is a visionary leader who is passionate about her company and her customers.

Former SVP of Global Marketing for Google

Alana Cho's role as the former SVP of Global Marketing for Google was a significant one. In this role, she was responsible for the company's global marketing strategy and brand. She oversaw a team of marketers who were responsible for developing and executing marketing campaigns for Google's products and services. Some of Google's most successful marketing campaigns, such as the "Think with Google" campaign, were developed under Cho's leadership.

• Brand Management
  As the SVP of Global Marketing, Cho was responsible for managing Google's brand. This included developing and maintaining Google's brand identity, as well as overseeing the company's public relations and communications. Cho played a key role in shaping Google's image as a innovative and forward-thinking company.
• Marketing Strategy
  Cho was also responsible for developing and executing Google's global marketing strategy. This involved identifying target markets, developing marketing messages, and selecting the right marketing channels. Cho's marketing strategy was instrumental in Google's growth from a small startup to a global giant.
• Team Leadership
  Cho led a team of marketers who were responsible for executing Google's marketing campaigns. She was responsible for motivating and inspiring her team, as well as providing them with the resources they needed to be successful. Cho's leadership was essential to the success of Google's marketing efforts.
• Innovation
  Cho was always looking for new and innovative ways to market Google's products and services. She was not afraid to take risks and try new things. Cho's innovative approach to marketing helped Google stay ahead of the competition.

Cho's experience as the SVP of Global Marketing for Google has been invaluable to her in her current role as the CEO of Away. She has used her knowledge of marketing and brand management to help Away become one of the leading luggage brands in the world.

Named one of Time magazine's 100 Most Influential People

Alana Cho was named one of Time magazine's 100 Most Influential People in 2019. This recognition is a testament to her accomplishments as a business leader and her commitment to diversity and inclusion.

Cho's work at Away has been praised for its focus on innovation and design. Under her leadership, Away has become one of the most successful luggage brands in the world. Cho is also a strong advocate for diversity and inclusion in the tech industry. She is a role model for women in business and a passionate supporter of education.

Being named one of Time magazine's 100 Most Influential People is a significant achievement. It is a recognition of Cho's leadership and her impact on the world. This recognition can help Cho to further her mission of promoting diversity and inclusion in the tech industry. It can also help to inspire other women to pursue leadership roles in business.

Member of the board of directors of several organizations

Alana Cho is a member of the board of directors of several organizations, including the Robin Hood Foundation and the New America Foundation. This is significant because it demonstrates her commitment to giving back to her community and to using her business skills to make a positive impact on the world.

The Robin Hood Foundation is a non-profit organization that fights poverty in New York City. The New America Foundation is a non-profit think tank that focuses on public policy issues. Cho's involvement with these organizations shows that she is passionate about making a difference in the world.

Cho's work as a board member is also significant because it gives her a platform to share her insights and expertise on business and technology. She can use her position to advocate for policies that promote economic growth and opportunity.

Overall, Cho's membership on the board of directors of several organizations is a testament to her commitment to making a positive impact on the world. She is a role model for other business leaders who want to use their skills and resources to give back to their communities.

Strong advocate for diversity and inclusion

Alana Cho is a strong advocate for diversity and inclusion in the tech industry. She is a role model for women in business and a passionate supporter of education. Cho's commitment to diversity and inclusion is evident in her work at Away and in her involvement with various organizations.

At Away, Cho has created a diverse and inclusive workplace. She has made it a priority to recruit and hire employees from all backgrounds. Cho has also implemented policies that support diversity and inclusion, such as paid parental leave and flexible work arrangements. As a result of Cho's efforts, Away has been recognized as one of the best places to work for diversity and inclusion.

In addition to her work at Away, Cho is also involved with several organizations that promote diversity and inclusion in the tech industry. She is a member of the board of directors of the Robin Hood Foundation and the New America Foundation. Cho is also a supporter of organizations such as Girls Who Code and Code 2040. Through her work with these organizations, Cho is helping to create a more diverse and inclusive tech industry.

Cho's advocacy for diversity and inclusion is important because it helps to create a more equitable and just society. When everyone has a seat at the table, we can all benefit from the diversity of perspectives and experiences. Cho's work is helping to create a more inclusive tech industry, and her impact will be felt for years to come.

Role model for women in business

Alana Cho is a role model for women in business because of her success as a CEO and entrepreneur, her commitment to diversity and inclusion, and her advocacy for women's rights.

• Success as a CEO and entrepreneur
  As the CEO and Co-Founder of Away, Cho has led the company to great success. Away is now one of the leading luggage brands in the world. Cho's success as a CEO and entrepreneur is an inspiration to women who aspire to leadership roles in business.
• Commitment to diversity and inclusion
  Cho is a strong advocate for diversity and inclusion in the tech industry. She has made it a priority to recruit and hire employees from all backgrounds at Away. Cho has also implemented policies that support diversity and inclusion, such as paid parental leave and flexible work arrangements.
• Advocacy for women's rights
  Cho is a passionate supporter of women's rights. She is a member of the board of directors of several organizations that promote women's rights, such as the Robin Hood Foundation and the New America Foundation. Cho is also a supporter of organizations such as Girls Who Code and Code 2040.

Cho's work as a role model for women in business is significant because it helps to create a more equitable and just society. When women see other women succeeding in leadership roles, it inspires them to believe that they can achieve their own goals. Cho's work is also helping to create a more diverse and inclusive tech industry, which will benefit everyone.

Passionate supporter of education

Alana Cho is a passionate supporter of education. She believes that everyone deserves access to quality education, regardless of their background. Cho has supported education in a number of ways, including:

• Donating money to schools and educational organizations
• Mentoring students
• Speaking at educational events
• Serving on the board of directors of several educational organizations

Cho's passion for education stems from her own experiences. She was born in South Korea and immigrated to the United States with her family when she was 6 years old. Cho's parents worked hard to give her and her siblings a good education. Cho attended Harvard University and then worked as a management consultant at Bain & Company. In 2006, she joined Google as a product manager. Over the next 8 years, she held various leadership roles at Google, including SVP of Global Marketing. In 2015, Cho and her husband, Steph Korey, founded Away.

Cho's success as a CEO and entrepreneur has given her a platform to speak out about the importance of education. She is a role model for women in business and a passionate supporter of education. Cho's work is helping to create a more equitable and just society.

The connection between "Passionate supporter of education" and "alana cho" is significant because it demonstrates Cho's commitment to giving back to her community and to using her business skills to make a positive impact on the world. Cho's work as a passionate supporter of education is an inspiration to others. It shows that everyone can make a difference in the world, regardless of their background.

FAQs about Alana Cho

This section provides answers to frequently asked questions about Alana Cho, her career, and her commitment to diversity and inclusion.

Question 1: What is Alana Cho's background?

Alana Cho was born in South Korea and immigrated to the United States with her family when she was 6 years old. She graduated from Harvard University with a degree in economics and then worked as a management consultant at Bain & Company.

Question 2: What is Alana Cho's role at Away?

Alana Cho is the CEO and Co-Founder of Away, a luggage startup that she founded in 2015 with her husband, Steph Korey.

Question 3: What is Alana Cho's commitment to diversity and inclusion?

Alana Cho is a strong advocate for diversity and inclusion in the tech industry. She has made it a priority to recruit and hire employees from all backgrounds at Away. Cho has also implemented policies that support diversity and inclusion, such as paid parental leave and flexible work arrangements.

Question 4: What are some of Alana Cho's accomplishments?

Alana Cho has been recognized for her leadership and her commitment to diversity and inclusion. In 2019, she was named one of Time magazine's 100 Most Influential People. She is also a member of the board of directors of several organizations, including the Robin Hood Foundation and the New America Foundation.

Question 5: What is Alana Cho's vision for the future?

Alana Cho is passionate about using her platform to promote diversity and inclusion in the tech industry. She is also committed to making Away a global brand. Cho believes that everyone deserves access to quality luggage, regardless of their background.

Question 6: What can we learn from Alana Cho?

Alana Cho is a role model for women in business and a passionate supporter of diversity and inclusion. She has shown us that it is possible to be successful in business while also making a positive impact on the world.

Summary: Alana Cho is a successful CEO, entrepreneur, and advocate for diversity and inclusion. She is a role model for women in business and an inspiration to everyone who wants to make a difference in the world.

Transition to the next article section: Alana Cho's work is an example of how business leaders can use their platforms to promote social change. In the next section, we will explore other ways that businesses can promote diversity and inclusion.

Conclusion

Alana Cho is a visionary leader who has made a significant impact on the business world and beyond. Her commitment to diversity and inclusion is inspiring, and her success as a CEO and entrepreneur is a testament to her hard work and dedication.

Cho's work is a reminder that businesses can be a force for good in the world. By promoting diversity and inclusion, businesses can create a more equitable and just society. Cho's story is an inspiration to us all, and her work will continue to make a positive impact on the world for years to come.