7 Simple Steps: How to Add a Market to Track in MOZ

Expanding your market reach can be crucial for business growth, and Mozz’s market tracking feature provides valuable insights to help you make informed decisions. By adding specific markets to your campaign, you can monitor their performance, identify trends, and optimize your strategies accordingly. Here’s a comprehensive guide to help you add a market to track in Mozz, ensuring you gain the maximum benefit from this powerful tool.

To begin, navigate to the “Markets” tab within the Mozz interface. From there, click the “Add Market” button located in the top right corner of the page. A pop-up window will appear, allowing you to enter the name and location of the market you wish to track. Specify the target geographical area by selecting the appropriate country, state, or city. You can also assign the market to a specific campaign or group for better organization and analysis.

Once you have entered the necessary information, click “Save” to add the market to your tracking list. Mozz will now begin collecting data related to that particular market, such as search visibility, rankings, competitive landscape, and local search performance. By regularly monitoring these metrics, you can gain a deep understanding of your market’s dynamics and make data-driven decisions to improve your visibility and engagement in those areas.

Identifying Target Markets for Tracking

Selecting the right markets to track is crucial for successful search engine optimization (SEO) efforts. Here are some key considerations:

Geographic Location: Targeting specific countries, regions, or cities allows for tailored SEO strategies that account for local search behavior, language preferences, and competition.
Search Volume: Analyzing search volume data helps identify markets with high search intent for relevant keywords. This ensures that tracking efforts are focused on areas with significant search activity.
Competition Level: Assessing the competition in a target market provides insights into the difficulty of achieving high rankings. Tracking markets with moderate competition offers a balance between potential visibility and achievable results.
Market Size: Considering the size of a target market helps determine the potential impact of rankings and traffic. Larger markets present greater opportunities for growth and revenue, but may also face higher competition.
Industry and Niche: Targeting specific industries or niches allows for more focused SEO strategies. Identifying markets with high relevance to your products or services ensures that tracking efforts are aligned with business goals.

Other Factors to Consider

In addition to the above, other factors that may influence market selection include:

Language: If targeting markets with different languages, consider the availability of localized content and language-specific SEO practices.
Currency: Factors such as exchange rates and currency fluctuations can impact pricing and conversion rates, especially for e-commerce businesses.
Cultural and Regulatory Differences: Understanding cultural norms and local regulations can help ensure that SEO strategies are appropriate and compliant in target markets.

Consideration	Impact
Geographic Location	Local search behavior, language preferences
Search Volume	Search intent, potential visibility
Competition Level	Difficulty of achieving high rankings

Adding a Market via the Mozz Interface

To add a market using the Mozz interface, follow these steps:

Log in to your Mozz account.
Click on the “Campaigns” tab.
In the “Markets” section, click on the “Add Market” button.
Enter the name of the market you want to add.
Select the country and language for the market.
Click on the “Save” button.

Adding a Market via the API

You can also add a market using the Mozz API. To do this, you will need to make a POST request to the following endpoint:

POST https://api.moz.com/api/v2/context/markets

The following parameters are required in the request body:

name: The name of the market.

country: The country code for the market.

language: The language code for the market.

The response body will contain the following data:

id: The ID of the market.

name: The name of the market.

country: The country code for the market.

language: The language code for the market.

Best Practices for Adding Markets

When adding markets, keep the following best practices in mind:

Only add markets that are relevant to your business.
Use the correct country and language codes for each market.
Consider using the Mozz API to add markets if you are adding a large number of markets.

Customizing Market Parameters

Once you’ve created a market, you can customize its parameters to track specific metrics that are relevant to your business. These parameters include:

Geolocation: Specify the geographic region or regions that you want to track data for. You can choose from predefined regions (e.g., countries, states, cities) or create custom regions using latitude and longitude coordinates.

Competitors: Add the websites of your competitors to the market. This will allow you to track their performance and compare it to your own.

Keywords: Select the keywords that you want to track data for. You can choose from predefined keyword lists or create your own custom lists. Once you have selected your keywords, you can set up custom filters to track specific performance metrics, such as search volume, rankings, and share of voice.

Advanced Segmentation

In addition to the basic market parameters, you can also create advanced segments to further refine your data. Segments allow you to group data by specific criteria, such as:

Device type: Desktop, mobile, or tablet
Location: City, state, or country
Language: English, Spanish, French, etc.
Browser: Chrome, Firefox, Safari, etc.
Traffic source: Organic, paid, social, etc.
Custom variables: Any other custom data that you want to track, such as user behavior or campaign data

Segment	Description
Device type	Allows you to track data for specific device types, such as desktop, mobile, or tablet.
Location	Allows you to track data for specific locations, such as cities, states, or countries.
Language	Allows you to track data for specific languages, such as English, Spanish, or French.
Browser	Allows you to track data for specific browsers, such as Chrome, Firefox, or Safari.
Traffic source	Allows you to track data for specific traffic sources, such as organic, paid, or social.
Custom variables	Allows you to track any other custom data that you want to track, such as user behavior or campaign data.

By creating advanced segments, you can gain even deeper insights into your market’s performance and identify opportunities for improvement.

Managing Multiple Markets

Mozz’s ability to track multiple markets is one of its most valuable features. It allows you to compare your performance in different regions, languages, or even different industries. To add a market to track in Mozz, follow these steps:

Go to the “Settings” tab in the Mozz dashboard.
Click on the “Markets” tab.
Click on the “Add Market” button.
Select the market you want to add from the dropdown menu. You can search for a specific market by name or region.

Once you have added a market, it will appear in the list of markets in the “Settings” tab. You can then select the market you want to view data for from the dropdown menu at the top of the dashboard.

Mozz offers a variety of features to help you manage multiple markets. These features include:

The ability to track different metrics for each market
The ability to create custom reports for each market
The ability to share your data with other users

By using Mozz’s features for managing multiple markets, you can get a comprehensive view of your performance in different regions and languages. This information can help you make informed decisions about your marketing strategy.

Market	Metrics	Reports
United States	Organic traffic, keyword rankings, backlinks	Monthly performance report, keyword ranking report
United Kingdom	Organic traffic, keyword rankings, social media engagement	Monthly performance report, keyword ranking report, social media report

Filtering and Segmenting Market Data

To filter and segment market data in Mozz, you can use the following options:

1. Date Range: Filter data by a specific date range to focus on a particular time period.

2. Keywords: Filter data by keywords to track performance for specific search queries.

3. Domains: Filter data by domains to track performance for specific websites or competitors.

4. Location: Filter data by location to track performance in different geographic regions.

5. SERP Features: Filter data by SERP features to track performance for specific features such as featured snippets, knowledge panels, and image carousels. This allows you to gain insights into the SERP landscape and identify opportunities for improvement.

**Advanced Filtering Options:**

Option	Description
Keyword Difficulty	Filter keywords by their difficulty score to prioritize high-potential targets.
Organic Click-Through Rate (CTR)	Filter keywords by their CTR to identify keywords with higher user engagement.
Ranking Position	Filter keywords by their ranking positions to track progress and identify keywords that need attention.

Tracking Keyword Rankings within Markets

To effectively track keyword rankings within specific markets, you can utilize the “Markets” feature in Moz. This feature allows you to create and manage custom market segments based on geographic location, industry, or any other relevant criteria. By tracking rankings within these markets, you can gain granular insights into your performance and identify opportunities for improvement.

Here’s a step-by-step guide on how to add a market to track in Moz:

Log in to your Moz account and navigate to the “Campaigns” tab.
Select the campaign for which you want to track rankings.
Click on the “Markets” tab within the campaign dashboard.
Click on the “Add Market” button.
Select the “Type” of market you want to create from the dropdown menu. You can choose from predefined options or create a custom one.
Configure the market settings based on your specific needs. For example, if you’re targeting a specific geographic region, you can specify the countries or regions to include. If you’re targeting a particular industry, you can provide relevant keywords or phrases.

Once you’ve created a market, you can start tracking keyword rankings for that market. To do this, simply add the keywords you want to track to the “Keywords” tab within the market dashboard. Moz will then monitor and report on the rankings of these keywords in the specified market.

Analyzing Market Performance Metrics

Tracking your market performance is crucial for understanding your competitive landscape and making informed decisions. Mozz provides various metrics to help you analyze your market and identify areas for improvement.

Visibility

Visibility is a measure of how easily users can find your website in search results. A high visibility score indicates that your website is ranking well for relevant keywords.

Traffic

Traffic refers to the number of visitors to your website. Tracking traffic can provide insights into the volume and sources of your visitors, allowing you to optimize your marketing efforts.

Conversions

Conversions measure the actions visitors take on your website, such as making purchases, signing up for newsletters, or downloading content. Conversion data helps you understand the effectiveness of your website and identify opportunities for conversion optimization.

Keyword Rankings

Tracking your keyword rankings helps you monitor your progress in search engine results. Mozz provides data on your website’s rankings for specific keywords, allowing you to identify areas for improvement and adjust your SEO strategy accordingly.

Backlink Profile

Your backlink profile refers to the number and quality of links pointing to your website from other websites. Backlinks are an important factor in search engine rankings, and Mozz provides detailed insights into your backlink profile, including the number of referring domains, anchor text distribution, and spam score.

Domain Authority

Domain Authority (DA) is a metric developed by Mozz that measures the strength and authority of a website. A high DA indicates that your website is perceived as a credible and valuable source of information. Mozz provides DA scores for your website and your competitors, allowing you to benchmark your performance and identify areas for improvement.

SERP Features

SERP features are special elements that appear in search results, such as featured snippets, knowledge graphs, and local packs. Mozz tracks your website’s presence in SERP features, providing insights into the visibility and potential traffic opportunities associated with these features.

Competitor Analysis

Analyzing your competitors’ performance is essential for staying ahead in the market. Mozz provides competitive intelligence data, including visibility, traffic, backlink profile, and DA comparisons. By understanding your competitors’ strengths and weaknesses, you can identify opportunities for differentiation and gain a competitive advantage.

Exporting Market Data

Once you have added the markets you want to track, you can export the data to a CSV file. This can be useful for analyzing the data in a spreadsheet program or for sharing it with others.

To export the market data, follow these steps:

1. Click on the “Export” button in the Markets tab.
2. Select the markets you want to export.
3. Select the date range you want to export.
4. Click on the “Export” button.

The data will be exported to a CSV file that you can open in a spreadsheet program.

Additional Details on the Exporting Process

Here are some additional details on the exporting process:

You can select multiple markets to export.
You can select any date range to export.
The exported data will include the following columns:

Column Name	Description
Market	The name of the market.
Date	The date of the data.
Rank	The ranking of the keyword in the market.
Volume	The search volume of the keyword in the market.
Difficulty	The SEO difficulty of the keyword in the market.

The exported data can be used to analyze the performance of your keywords in different markets.

Troubleshooting Common Issues

If you are having trouble adding a market to track in Mozz, there are a few potential issues that you can troubleshoot.

1. Check your permissions

Make sure that you have the necessary permissions to add markets to track. This can be done by checking your user role in the Mozz dashboard.

2. Verify the market’s availability

Not all markets are available to track in Mozz. Check the Mozz documentation to see if the market you are interested in is available.

3. Enter the correct market ID

When adding a market to track, you will need to enter its unique market ID. This ID can be found in the Mozz documentation or by contacting Mozz support.

4. Wait for the market to be added

Once you have added a market to track, it may take some time for it to be added to your dashboard. This is because Mozz needs to gather data on the market before it can be displayed.

5. Clear your cache and cookies

If you are still having trouble adding a market to track, try clearing your cache and cookies. This can be done by following the instructions in your browser’s help menu.

6. Contact Mozz support

If you have tried all of the above troubleshooting tips and are still having trouble adding a market to track, contact Mozz support for help.

7. Use a different browser

If you are having trouble adding a market to track in your current browser, try using a different browser. This can help to rule out any browser-specific issues.

8. Disable your ad blocker

Ad blockers can sometimes interfere with the Mozz dashboard. If you are having trouble adding a market to track, try disabling your ad blocker and reloading the page.

9. Check for updates

Make sure that you are using the latest version of the Mozz dashboard. Outdated versions of the dashboard may not have all of the features and functionality that are necessary to add markets to track.

Version	Release Date
1.0	March 8, 2023
1.1	April 5, 2023
1.2	May 3, 2023

Customizing Keyword Tag Groups

Create custom keyword tag groups to organize and filter your tracked keywords. This allows you to easily identify keywords related to specific products, services, or campaigns.

Creating Filters for Market Shares and Keyword Rankings

Set up filters to monitor specific market share targets or keyword rankings. This helps you quickly identify areas where you need to adjust your strategy or improve your content.

Tracking Competitors and Their Rankings

Add your competitors to Mozz’s Market Tracking to monitor their keyword rankings and market share. This provides valuable insights into your competitive landscape and helps you identify opportunities for improvement.

Analyzing Keyword Volume Trends

Track keyword volume trends to understand the seasonality and popularity of your target keywords. This information can help you plan your content and outreach strategies accordingly.

Customizing Reporting and Notifications

Set up customized reporting and notification preferences. Receive regular updates on your market share progress, keyword rankings, and competitor activity.

Integrating with Google Analytics and Search Console

Connect your Google Analytics and Search Console accounts to Mozz to gain deeper insights into your website traffic and search performance. This helps you correlate market tracking data with other metrics.

Using Mozz’s Keyword Explorer

Leverage Mozz’s Keyword Explorer tool to identify new keyword opportunities, research competitors, and analyze keyword difficulty. This enhances your market tracking efforts by providing additional context.

Maximizing Mozz’s Market Tracking Functionality

10. Monitoring Long-Tail Keywords

Track long-tail keywords that are typically less competitive but have higher conversion rates. These keywords can help you target specific customer segments and improve your overall search performance.

To track long-tail keywords, use Mozz’s Keyword Explorer and filter for keywords that are longer than four words or contain specific phrases. Monitor these keywords and adjust your content accordingly to improve your rankings for these valuable search terms.

By implementing these advanced strategies, you can maximize the potential of Mozz’s Market Tracking functionality and gain a comprehensive understanding of your competitive landscape and search performance. This empowers you to make informed decisions, adjust your strategies, and achieve your desired market share and keyword rankings.

How to Add a Market to Track in Moz

Adding a market to track in Moz is a simple process that can be completed in just a few steps. By adding a market, you can track your website’s visibility and rankings in specific locations. This information can be used to make informed decisions about your marketing strategy and improve your website’s performance in specific target markets.

Log in to your Moz account and click on the “Rankings” tab.
Click on the “Add Market” button.
Enter the name of the market you want to add.
Select the country and language for the market.
Click on the “Add Market” button.

Once you have added a market, you can start tracking your website’s visibility and rankings in that location. To do this, click on the “Rankings” tab and select the market you want to track from the dropdown menu.