5 Simple Steps to Change Your Amazon Brand Logo

Rebranding your Amazon business can be a daunting task, but it’s essential to keep your brand fresh and relevant in the ever-changing e-commerce landscape. One of the most crucial aspects of rebranding is updating your brand logo, which serves as the visual representation of your company and its values. In this article, we will guide you through the step-by-step process of changing your Amazon brand logo, ensuring a seamless transition for your customers and a strong foundation for future growth.

Before embarking on the logo change process, it’s imperative to have a clear understanding of your brand’s identity and the message you want to convey. Your logo should reflect the essence of your brand, be visually appealing, and easily recognizable. Once you have a solid understanding of your brand’s DNA, you can begin the process of selecting and implementing a new logo that aligns with your vision. Amazon provides a user-friendly interface for managing your brand’s logo, making it easy to upload and activate your new design.

After selecting your new logo, you must ensure a smooth transition to minimize customer confusion and maintain brand consistency. Communicate the logo change to your customers through various channels, such as email newsletters, social media, and website announcements. Providing clear and concise information about the reasons for the change and how it aligns with your brand’s evolution will help customers embrace the new logo and maintain their trust in your business. Additionally, update your packaging, marketing materials, and other branded assets to reflect the new logo, ensuring a cohesive brand experience across all touchpoints.

Register Your Brand

Step 1: Gather Your Documents

To register your brand, you’ll need to provide Amazon with the following documents:

Proof of your business registration, such as a business license or certificate of incorporation.
A copy of your brand logo.
A list of the products that you sell under the brand.

Step 2: Create an Amazon Brand Registry Account

Once you have gathered the necessary documents, you can create an Amazon Brand Registry account. To do this, visit the [Amazon Brand Registry website](https://brandregistry.amazon.com). Click on the “Enroll Now” button and follow the instructions to create an account.

Step 3: Register Your Brand

After you have created an Amazon Brand Registry account, you can begin the process of registering your brand. To do this, click on the “Register a Brand” button and follow the instructions on the screen. You will need to provide the following information:

Your brand name.
Your brand logo.
A list of the products that you sell under the brand.
Proof of your business registration.

Once you have submitted all of the required information, Amazon will review your application. If your application is approved, your brand will be registered and you will be able to use the Amazon Brand Registry tools.

Benefits of Registering Your Brand

There are many benefits to registering your brand with Amazon, including:

Protection from trademark infringement.
Increased visibility for your brand.
Access to Amazon Brand Registry tools.

If you are a brand owner, we encourage you to register your brand with Amazon. It’s a quick and easy way to protect your brand and increase its visibility on Amazon.

Submit Logo Changes

To change your Amazon brand logo, follow these steps:

Sign in to your Amazon Brand Registry account.
Click on the “Logos” tab.
Click on the “Upload New Logo” button.

Follow the instructions on the screen to upload your new logo.

Note: Your new logo must meet the following requirements:

Be in a PNG or JPG format.
Be at least 500px wide and 500px high.
Be transparent with no background.

Meet Amazon’s brand logo guidelines.

Once you have uploaded your new logo, it will be reviewed by Amazon. If your logo meets all of the requirements, it will be approved and displayed on your brand’s product detail pages.

3.

Additional Information

Here are some additional things to keep in mind when changing your Amazon brand logo:

If you change your Amazon brand logo, it will also change the logo that is displayed on your Amazon Brand Registry page.
Your new logo will not be automatically displayed on all of your product detail pages immediately. It may take some time for your new logo to appear on all of your products.
If you have any questions about changing your Amazon brand logo, you can contact Amazon Brand Registry support.

Below is a table with additional information regarding the Amazon logo change process:


Can I change my Amazon brand logo more than once?	Yes, but each time you change your logo, it will need to be approved by Amazon.
How long does it take for my new logo to be approved?	It typically takes 1-2 business days for Amazon to approve a new brand logo.
What happens if my new logo is not approved?	Amazon will provide you with feedback on why your logo was not approved. You can then make changes to your logo and submit it for approval again.

Ensure Correct Dimensions

Adhering to Amazon’s specified dimensions is crucial for ensuring that your brand logo appears optimally across all platforms and devices. The recommended dimensions are:

Platform	Dimensions (pixels)
Website Header	600 x 150
Amazon Mobile App	256 x 256
Fire Tablets	256 x 256

Here are some additional details to consider when sizing your logo:

Ensure that your logo remains legible at small sizes, especially on mobile devices.
Consider using a transparent background to allow for better visibility and versatility.
Avoid using gradients or complex elements that may not scale well across different platforms.
Keep in mind that Amazon may automatically resize your logo to fit specific display areas.

By adhering to these guidelines, you can ensure that your brand logo conveys a professional and consistent image across Amazon’s various platforms.

Submit Logo Files

Once you have created your logo, you will need to submit it to Amazon. You can do this by following these steps:
1. Log in to your Amazon Brand Registry account.
2. Select the brand for which you want to upload a logo.
3. Click on the “Logos” tab.
4. Click on the “Create a New Logo” button.
5. Upload your logo file.
6. Enter a name for your logo.
7. Select the logo type.
8. Click on the “Submit” button.

Here are some additional details about the logo submission process:
– The logo file must be in one of the following formats: JPG, PNG, or GIF.
– The logo file must be less than 1 MB in size.
– The logo must be at least 500 pixels wide and 500 pixels tall.
– The logo must be transparent.
– The logo must not contain any text.
– The logo must not contain any copyrighted or trademarked material.
– The logo must be unique and not similar to any other logos that are already in use on Amazon.

Once you have submitted your logo, it will be reviewed by Amazon. If your logo meets all of the requirements, it will be approved and added to your brand.

Logo Type	Description
Primary Logo	This is the main logo for your brand. It will be used on all of your brand’s packaging, marketing materials, and website.
Secondary Logo	This is a secondary logo for your brand. It can be used on products, packaging, or marketing materials.
Tertiary Logo	This is a third logo for your brand. It can be used on products, packaging, or marketing materials.

Wait for Logo Update

Once you have uploaded your new logo, it can take up to 48 hours for it to appear on your Amazon listings. This is because Amazon needs to process and approve the new logo before it can be displayed. During this time, your old logo will still be visible on your listings.

If your new logo has not appeared after 48 hours, you can contact Amazon Seller Support to inquire about the status of your logo update.

Here are some of the reasons why your logo update may be delayed:

The new logo does not meet Amazon’s logo requirements.
The new logo is not a high-quality image.
There is a problem with your Amazon account.

Verify Changes

10. Verify the Brand Logo Change:

After saving the changes, it is crucial to verify that the brand logo has been successfully updated on Amazon. To do this, follow these steps:

a. Go to your Seller Central account and click on the “Catalog” tab.

b. Select the “Manage Inventory” option.

c. Find the product for which you updated the brand logo and click on “Edit”.

d. On the product edit page, scroll down to the “Images” section.

e. The updated brand logo should now be displayed as the main product image. Additionally, you can hover over the image to view the logo URL and confirm that it matches the one you uploaded.

If you have followed these steps and verified that the changes have been successfully implemented, your Amazon brand logo will now be updated and visible to customers.

Step	Action
1	Access Seller Central account
2	Navigate to “Catalog” tab
3	Select “Manage Inventory”
4	Locate product and click “Edit”
5	Verify updated logo in “Images” section

How to Change Amazon Brand Logo