Unlocking Collaborative Marketing: A Guide to Granting Access to Facebook Ads Manager
p>In the fast-paced realm of digital marketing, collaboration is paramount. Sharing access to crucial tools like Facebook Ads Manager empowers teams to work synergistically, leveraging diverse skill sets and perspectives to maximize campaign performance. Whether you’re a business owner seeking to delegate management or an agency aiming to provide comprehensive services, this guide will equip you with the knowledge to grant access to Facebook Ads Manager safely and effectively.
Understanding Access Levels and Permissions
Facebook Ads Manager offers a range of access levels, each providing varying degrees of control over ad campaigns. Understanding these levels is essential for tailoring access to specific roles and responsibilities. Administrator access grants the highest level of authority, allowing full control over all aspects of ad campaigns. Advertiser access offers a more limited scope, enabling users to create and manage campaigns but not make changes to account settings. Analyst access provides read-only privileges, allowing users to view campaign performance and generate reports. By carefully selecting the appropriate access level, you can ensure that users have the necessary permissions to fulfill their roles without compromising account security.
Customizing User Access Levels
Roles
There are four main roles within Business Manager: Admin, Editor, Analyst, and Advertiser.
Permissions
Within each role, there is a range of permissions that can be customized. Permissions are divided into three categories: Ad Account Access, Asset Access, and Business Settings Access.
Setting Custom Permissions
To set custom permissions for a user:
- Go to the “People” tab in Business Manager.
- Click the “Add People” button.
- Enter the user’s email address or Facebook ID.
- Select a role for the user.
- Customize the user’s permissions in each of the three categories.
Ad Account Access
Ad Account Access permissions allow users to create, manage, and track ads in your ad accounts. The following permissions are available:
| Permission | Description |
|---|---|
| Manage Ads | Create, edit, and delete ads. |
| Create Ads | Create new ads but cannot edit or delete existing ads. |
| Edit Ads | Edit existing ads but cannot create or delete ads. |
| View Ads | View ads but cannot create, edit, or delete ads. |
| Run Ads | Start and stop running ads. |
| Track Ads | View ad performance data. |
How to Give Facebook Ads Manager Access
If you need to give someone else access to manage your Facebook ads, you can do so through the Ads Manager. Here’s how:
- Log in to your Facebook Ads Manager.
- Click the “Business Settings” tab in the top right corner.
- Select “People” from the left-hand menu.
- Click the “Add Person” button.
- Enter the email address of the person you want to give access to.
- Select the role you want to assign to the person (Admin, Editor, or Analyst).
- Click the “Add” button.
The person you gave access to will now receive an email with instructions on how to access your Ads Manager.
People Also Ask About How to Give Facebook Ads Manager Access
How do I remove someone’s access to my Facebook Ads Manager?
To remove someone’s access to your Facebook Ads Manager, follow these steps:
- Log in to your Facebook Ads Manager.
- Click the “Business Settings” tab in the top right corner.
- Select “People” from the left-hand menu.
- Hover over the name of the person you want to remove and click the “Edit” button.
- Click the “Remove” button.
What permissions can I give to someone in my Facebook Ads Manager?
When you give someone access to your Facebook Ads Manager, you can assign them one of three roles: Admin, Editor, or Analyst.
- Admin: Admins have full access to all aspects of your Ads Manager, including the ability to create and edit ads, set budgets, and view reports.
- Editor: Editors can create and edit ads, set budgets, and view reports. However, they cannot make changes to your business settings or add or remove users.
- Analyst: Analysts can view reports and provide insights, but they cannot make any changes to your ads or business settings.
